Welcome to my portfolio

Hi, I'm Raguram

Senior UX Designer & User Researcher

Transforming complex problems into intuitive experiences through human-centered design

10+

Years Experience

15+

Projects Delivered

5

Fortune 500 Clients

ABOUT ME

Designing Meaningful User Experiences

10+ years of transforming user needs into impactful design solutionsfuture where AI and creativity converge seamlessly

UX Designer working with watercolor paints

I'm a Lead UX designer with over 10+ years of experience creating user-centered digital experiences for leading companies including Amazon, Verizon, Albertsons, Gen Digital and Hong Leong Bank. My expertise spans the complete design process from research to implementation.

With a unique background in Visual Communication, I bring a scientific approach to design thinking. I specialize in user research, usability testing, and translating complex user needs into intuitive interfaces that drive business results.

User ResearchUsability TestingVibe CodingCode+DesignDesign Systems

SKILLS & EXPERTISE

UX Research & Design Expertise

A comprehensive skill set for creating human-centered experiences

User Research

User InterviewsContextual InquirySurvey DesignFocus GroupsCard SortingEthnography

Testing & Validation

Usability TestingA/B TestingHeuristic EvaluationAccessibility TestingRemote TestingEye Tracking

Analysis

Competitor AnalysisAnalyticsQuantitative ResearchQualitative ResearchUser Journey MappingPersonas

Design Tools

FigmaSketchAdobe XDPhotoshopIllustratorInVision

UX Strategy

Design ThinkingInformation ArchitectureWireframingPrototypingDesign SystemsService Design

Collaboration

MiroFigJamJiraConfluenceSlackWorkshop Facilitation

CASE STUDIES

Featured Design Work

Real-world UX solutions that delivered measurable business impact

Amazon - Seller Central - FCF

Amazon - Seller Central - FCF

Gained a 78% usability score from user testing. Could see 32% spike in conversion from landing page first time customers enrollment

35% Spike in enrollment
User ResearchUsability TestingA/B TestingWireframingDesign Systems
Hong Leong Bank - Mobile and Desktop Banking App

Hong Leong Bank - Mobile and Desktop Banking App

Led the UX redesign of the mobile banking app, improving task completion rates and achieving a 4.5-star rating with enhanced security features.

4.5★ App Store rating
Mobile UXUser TestingPrototypingDesign Systems
Albertsons - Media collective self service

Albertsons - Media collective self service

Optimized the checkout experience through extensive usability testing and iterative design, resulting in 28% increase in conversion rate.

28% conversion increase
Conversion OptimizationUser FlowsAnalyticsIteration
Amazon -

Amazon

Unified Financing Offers (UFO) is a cross-business program that merges with various financing offers available worldwide, by developing a single extensible solution for presenting, ranking, and managing Amazon financing offers

40% Increase in installment
Mobile UXUser TestingPrototypingDesign Systems
EXPERIENCE & EDUCATION

Career

Journey

13+ years of UX design experience with leading global companies

Lead UX Designer
Publicis Sapient - Client "Albertsons"
2024 - Present
Leading UX initiatives for search and discovery features. Conducting user research, usability testing, and designing data-driven solutions that enhance customer experience.
Criteo IntegrationGAM IntegrationAd ServingInventory Management
Lead UX Designer
Tcs Publishing - Client "Amazon"
2023 - 2024
Leading UX initiatives for search and discovery features. Conducting user research, usability testing, and designing data-driven solutions that enhance customer experience.
FCFUFODesign SystemAccessibility (WCAG)
Manager UX Designer
Capgemini - Client "Verizon"
2022 - 2023
Managing a team of 8 members with two different accounts typically involves overseeing the coordination, collaboration, and productivity of team members. Ensuring that both accounts receive adequate attention and resources to meet their respective goals and deliverables. Managed to reduce average call timing from 18Min to 12Min by redesigning the internal tool used by customer service representatives to track and resolve customer issues.
Senior Lead UX Designer
HCL - HMHS Healthcare
2020 - 2022
Leading UX initiatives for search and discovery features. Conducting user research, usability testing, and designing data-driven solutions that enhance customer experience.
Senior UX Designer
Intellect Design Arena
2019 - 2020
Involved in creation of Mobile banking application for Malaysian customers and for back office administrator 'Approver'. Which helps in reduce the time to Approve, Reject, Escalate of Bulk Upload and Swift Payments
Senior UX Designer
Gen Digital / Symantec
2015 - 2018
Managed redesign of internal tracking system in use by 1000+ employees. Worked with product managers to validate design hypothesis by conducting interviews and usability sessions. And re-designed two customer-facing websites called Manage.norton.com, Mobilesecurity.norton.com
Front-End Engineer
Mphasis
2014 - 2015
As a Front-End Engineer created a customizable design system for Insurance application portal, with Less and SASS, which helps in quick reaction time for Front-End Engineer to compete with Visual and UX Designers
Front-End Engineer
Verizon
2011 - 2014
As a Front-End Engineer working on the end-to-end responsive telecommunication application "Tech 360," I contributed as an Engineer to improve the understanding of consumer issues
QUALIFICATIONS & LEARNING

Education &

Certifications

Continuous learning journey spanning formal education and professional certifications

DEGREE

Masters in Visual Communication

University of Madras

2007 - 2009

Advanced studies in visual design, communication theory, and digital media. Specialized in user interface design and interaction patterns.

DEGREE

Bachelor of Biotechnology

Periyar University

2004- 2007

Earned a Bachelor of Science in Biotechnology.

CERTIFICATION

Google UX Design Professional

Google via Coursera

2012 - 2014

Completed coursework and projects focused on UX design principles, user research methodologies, and interaction design.

CERTIFICATION

Advanced Design Systems

Interaction Design Foundation

2018 - Present

Specialized course in building and maintaining scalable design systems, component libraries, and design tokens.

CERTIFICATION

Accessibility

IAAP

Perusing

Web accessibility certification covering WCAG 2.1 guidelines, ARIA patterns, and inclusive design principles.

GET IN TOUCH

Let's Work

Together

Have a project in mind? Let's discuss how I can help bring your ideas to life

Location

India-CH