Universal Ad Experience Platform — a comprehensive service blueprint mapping the end-to-end advertising campaign creation and management experience across CPG brands and internal stakeholders.
MediaCentral unifies campaign creation, management, and analytics into one seamless experience — from the first brief to final reporting.
Designed for CPG users, retail media teams, and campaign managers
From planning and creation to execution and reporting
Streamlined processes reducing manual touchpoints by 60%
Campaign insights and performance monitoring dashboard
Built-in approval workflows and brand safety controls
Consistent interface across all advertising channels
MediaCentral serves diverse roles with distinct needs across Agency and CPG organizations.
CPG-focused media mix planning
Key Responsibilities
Platform Tools
Multi-channel buying — retail & digital
Key Responsibilities
Platform Tools
CPG storytelling & influencer content
Key Responsibilities
Platform Tools
Launch and optimize CPG campaigns
Key Responsibilities
Platform Tools
Retail media insights & purchase behavior
Key Responsibilities
Platform Tools
Budgeting and maximizing promotional ROI
Key Responsibilities
Platform Tools
Understanding different focus areas across organizations
Role
Agency Focus
CPG Focus
Media Planner
Strategic media planning across channels
CPG-focused media mix planning and trade promo timing
Media Buyer
Negotiates and purchases media spaces
Multi-channel buying focused on retail and digital
Creator
Content production for ads and digital media
CPG product storytelling, promotions, influencer content
Activator
Campaign launch, optimization, execution
Launch and optimize CPG campaigns tied to product sales
Data Analyst
Campaign and audience performance analysis
Retail media insights, brand lift, purchase behavior
Financier
Media budgeting and financial management
Budgeting and maximizing promotional ROI for CPG
6
Distinct User Roles
2
Organization Types
18+
Specialized Tools
100%
Role Coverage
CPG Buyer In-Store Journey
How a brand advertises at Albertsons — 5 key phases
Walking to next phase…
Interaction Design
A 10-step guided workflow organised in 4 phases — from brand setup to scheduling. Click any step to explore its fields and first-timer tips.
Foundation · Step 1 of 10
Select Brand
Foundation · Step 1 of 10
Link your campaign to the correct brand. This determines which brand identity, assets, and approval workflows apply to everything you create.
First-timer tip
Your brand must be verified before campaign creation. If it isn't listed, contact your account manager to request access.
Required fields · 2 to complete
Only verified brands are shown here
Auto-checked — no action needed from you
Controls what your team members can edit on this campaign
CPG Buyer Journey
Albertsons MediaCentral · Service Blueprint
Manages retail media investments for CPG brands across Albertsons media channels.